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Inspiration for writing

  • How to Write the Perfect Blog Post

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    How to Write the Perfect Blog Post

    How to write the perfect blog post... while leveraging principles from the world of psychology, word of mouth marketing, and conversion rate testing.

    How to write the perfect blog post… while leveraging principles from the world of psychology, word of mouth marketing, and conversion rate testing.

  • How to Write Magnetic Headlines

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    How to Write Magnetic Headlines

    Your headline is the first -- and perhaps only -- impression you make on a prospective reader. On average, 8 out of 10 people will read your headline copy, but only 2 out of 10 will read the rest.

    Your headline is the first — and perhaps only — impression you make on a prospective reader. On average, 8 out of 10 people will read your headline copy, but only 2 out of 10 will read the rest.

  • Formula for Writing a Solid Blog

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    Formula for Writing a Solid Blog

    You know blogging is critical, paramount, indispensable to the success of your marketing. Without it, Google will stop crawling your site; your SEO will tank; your social media accounts will run dry

    You know blogging is critical, paramount, indispensable to the success of your marketing. Without it, Google will stop crawling your site; your SEO will tank; your social media accounts will run dry

  • 10 words to cut from your writing

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    10 words to cut from your writing

    As Mark Twain famously wrote, I didn't have time to write a short letter, so I wrote a long one instead. His point? Strong writing is lean writing. When you want to make your writing more powerful, cut out words you don't need-such as the 10 included in this post

    As Mark Twain famously wrote, I didn’t have time to write a short letter, so I wrote a long one instead. His point? Strong writing is lean writing. When you want to make your writing more powerful, cut out words you don’t need-such as the 10 included in this post

  • How to Write an Introduction

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    How to Write an Introduction

    Blink. Blink. Blink. It's the dreaded cursor-on-a-blank-screen experience all writers -- amateur or professional, aspiring or experienced -- know and dread. And nowhere does it plague writers more than when they're writing their intros. I mean, you already have a blog post you want to write.

    Blink. Blink. Blink. It’s the dreaded cursor-on-a-blank-screen experience all writers — amateur or professional, aspiring or experienced — know and dread. And nowhere does it plague writers more than when they’re writing their intros. I mean, you already have a blog post you want to write.

  • Headline Analyzer

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    Headline Analyzer

    This free tool will analyze your headline to determine the Emotional Marketing Value (EMV) score. As you know, reaching your customers in an deep and emotional way is a key to successful copywriting

    This free tool will analyze your headline to determine the Emotional Marketing Value (EMV) score. As you know, reaching your customers in an deep and emotional way is a key to successful copywriting

  • A Rabble-Rousers Rules for Writing

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    A Rabble-Rousers Rules for Writing

    You've nearly finished your blog post. You've gathered your most useful tips. You look forward to your readers' comments. This might be your best post ever. Yay! But you can't hit Publish yet ... you still need to write a final paragraph

    You’ve nearly finished your blog post. You’ve gathered your most useful tips. You look forward to your readers’ comments. This might be your best post ever. Yay! But you can’t hit Publish yet … you still need to write a final paragraph