Typography goes big.
Typography is getting bigger and bolder. Already 2016 saw an increase in size and ‘out-there’ designs but this trend isn’t stopping any time soon. Brands will be going bigger, more eye-catching, and even full screen. Dynamic colours and textures will be added to interesting and vibrant fonts to create an overall ‘wow’ effect.
It seems typography works well both to for drawing and keeping user’s attention. Large typography can be used effective to break up the grids, especially if the site has a long scrolling page.